Sweet Baton Rouge® was built on a dream and vision to create a lifestyle brand for you to wear and share your love for Louisiana wherever you go!! Sweet Baton Rouge is a one-stop shop for all of your Louisiana apparel, accessories, and local Louisiana goods!
Kids Gameday Capsule
Shop our brand new kids gameday, with 7 new t-shirts for the littles, sha!
Black and Gold Collection
Sunday Funday at the Dome!
We’re over here cheering BLACK & GOLD SUPERBOWL! We are introducing our new Black and Gold collection for the big season!
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Huddle up with our BRAND NEW Collegiate Collection, gameday inspired t-shirts! Our Collegiate Collection is a guaranteed MVP during gameday!
Our mission is to share our love for all things local and our passion for Louisiana.